Families of Sound
The colour/performance matrix and how to use it

We were talking with one of our UK dealers a little while before this was written. The conversation went a little like this:

Dealer: “I train our team to match cables we sell with our customers preferences. For example, if the customer likes more detail then we will suggest a brand that we think is good in that respect. If they have a component that is already known to be a little bright then we might suggest one of the brands that we know tames the top frequencies more”.

TQ: “So you already understand our matrix and how that works then, you already use it?”

Dealer: “sorry, what?”

This was something of a light bulb moment for us. While we had tried to simplify the choices for our customers by developing this 3 X 3 matrix, we had completely missed the idea of explaining how to use it. There are only two questions to ask yourself initially, firstly:

What quality of sound do I want?

The easiest way to think about this is, does your system and personal preferences require a little more warmth or more detail, more revealing? Your answer will then indicate which colour family to choose (below)

Families of Sound


What level of performance do you want within that quality of sound?

Performance Levels

Generally, to some degree you can mix the colour families Blue and black or black and silver. However because Silver and Blue are so dissimilar in performance profile these families should not be mixed in a system. It is as simple as that because when we develop our products they are designed to fit as precisely as possible into one of these performance profiles…with only one exception in all the cables.

Combining Families

Understanding The Tellurium Q® Colours and Relative Performance

All cables from any manufacturer (in fact anything an electronic signal passes through), will act as an electronic filter which just means that relative phase distortion occurs i.e. a smearing of the natural sound. With this in mind, we have designed cables to be either slightly tailored towards an audiophiles requirement to help with their system or highly neutral and revealing. This has given rise to a 3X3 “matrix” to allow you to pick the level of performance and the sonic quality of your cables with a greater degree of confidence, and accuracy of choice than ever before. It is an unusual approach, but one that audiophiles globally are beginning to really appreciate, and one of the major reasons that Tellurium Q have won so many product of the year awards in such a short time.

Performance Matrix