We were talking with one of our UK dealers a little while before this was written. The conversation went a little like this:
Dealer: “I train our team to match cables we sell with our customers preferences. For example, if the customer likes more detail then we will suggest a brand that we think is good in that respect. If they have a component that is already known to be a little bright then we might suggest one of the brands that we know tames the top frequencies more”.
TQ: “So you already understand our matrix and how that works then, you already use it?”
Dealer: “sorry, what?”
This was something of a light bulb moment for us. While we had tried to simplify the choices for our customers by developing this 3 X 3 matrix, we had completely missed the idea of explaining how to use it. There are only two questions to ask yourself initially, firstly:
What quality of sound do I want?
The easiest way to think about this is, does your system and personal preferences require a little more warmth or more detail, more revealing? Your answer will then indicate which colour family to choose (below)
What level of performance do you want within that quality of sound?
Generally, to some degree you can mix the colour families Blue and black or black and silver. However because Silver and Blue are so dissimilar in performance profile these families should not be mixed in a system. It is as simple as that because when we develop our products they are designed to fit as precisely as possible into one of these performance profiles…with only one exception in all the cables.